Hour-By-Hour:

Wednesday, September 20, 2006
2:00 – 5:00 Conference sign-in, lobby Admiral Fell Inn
3:00 – 4:15 Brand Foundation Morriss Partee, EverythingCU.com
This session is especially designed to bring first-time gnomes up to speed with brand fundamentals.
5:30 – 6:30 Crabcake reception & networking
6:30 – 7:00 Opening Remarks, Morriss Partee
7:00 Event Video – The continuing brand saga of Mr. Gnome

Thursday, September 21, 2006
7:45 – 8:45 Breakfast in Admiral Fell's conference room
9:00 – 11:00 Terri Langhans, author of Blah Blah Blah, “What’s Your Story?”
11:15– 12:15 Matt Taggart, Chief Operations Officer, EverythingCU.com, “Delivering On-Brand Service”
12:15– 1:30 Lunch
1:30– 2:30 Larry Noto, Harbor Magic Marketing Manager, “How to use your unique story to deliver a branded experience.”
2:45– 3:45 Sasha Zebryk, “Network the Room Like a Pro”, Master the Art of Mingling, Sasha’s booklet of 99 tips will be included!
5:30- 9:00 Magical Mystery Tour (storytelling, beer, pubs, more beer, the harbor, history, dinner, beer, and unexpected guests….)

Friday, September 22, 2006
7:45 – 8:45 Breakfast at True
8:45 – Bus to Camden Yards
9:00 – 10:30 Behind-the-scenes Camden Yards tour
10:45-11:30 Bus to Boordy Vineyards
Noon – 2:00 Boxed lunch, winetasting, and The Story of Boordy Vineyards
2:15-3:00 Bus to Admiral Fell
3:00 – 4:30 Rest up at Admiral Fell
4:30 – 5:15 Water taxi to Camden Yards
5:30 – 7:00 Pre-game party at Championship Café
7:00 – 10:30 Minnesota Twins vs. Baltimore Orioles at Camden Yards
Post-game: Fireworks, followed by Water taxi back to Admiral Fell

Descriptive Agenda:
The title for this year's brand event is "Triple B-Baltimore: Once Upon a Brand". Everything about this year's event is centered around telling your story to further your brand.

Headquarters for our brand immersion experience is the Admiral Fell Inn located in Baltimore's Fells Point. Fells Point is full of charm and history, interesting shops, and plenty of brewpubs. And the Admiral Fell Inn is actually a part of our brand learning. The Admiral Fell is full of character and history -- every room has a story. Our brand journey begins on Wednesday, September 20, 2006, where I will lead a Brand Foundational session designed for new gnomes.... catching them up to speed with the fundamentals of brand, and what we learned in Portland, Oregon last year at the inaugural brand event. This session will be held on the top floor of the Admiral Fell, which has a gorgeous view of much of downtown Baltimore. Then we will have a reception there that evening for all gnomes, where I will give a sneak preview of what to expect over the next two days, and all gnomes will get a chance to mingle and meet each other.

Thursday, September 21 begins with breakfast at the hotel's excellent restaurant, True. Then we head up to the top floor again for our keynote session with Terri Langhans titled "What's Your Story?". Terri has gotten rave reviews for both webinar sessions she's done with us, and we hear she's even better and more dynamic in person!

For the second session of the day, we will have a speaker from the Baltimore Area Convention and Vistors Association speak about the story of Baltimore, and how they use that story to get results... which for them means more conventions and events being held in Baltimore.

After lunch, we will be treated to two more fantastic brand learning sessions. Our very own Matt Taggart will lead a session about on-brand service. With so many companies competing on service today, being very good is no longer good enough. We need to get specific, and we need to back it up, and Matt is going to show us how.

For the fourth and final session of the day, Sasha ZeBryk will show us how to work a room like a pro. We're also including Sasha's booklet with 99 tips and techniques to master the art of mingling.

After a brief break, it's on to the evening activity. I don't want to give away exactly what Thursday's evening's event is going to be, but let me just say that it will be an amazing adventure. Let's call it the Magical Mystery Tour.... I know I can't be completely secretive about the evening journey... so let me give you the elements that it will contain: Storytelling (of course), Beer (the third B of the Triple B), a bit of history (Fells Point is full of history), Beer (did I say that already?), maybe a ghost or two, which will lead to Bonding (the second B of the Triple B) as we cling to each other, several Brewpubs (the source of the beer), the harbor, Prince Charming, dinner, and more storytelling. And perhaps it will become a story that you will one day tell to your grandkids.

Bright and early on Friday morning, we have breakfast once again at the Admiral Fell before piling into our tour busses for the field-trip portion of our event. Our first stop is Camden Yards, home of the Baltimore Orioles, and the first of the modern-retro ballparks, for an exclusive behind-the-scenes tour. The tour will include the history and vision of how the park came to be, and include visits to all parts of the park including the famous warehouse, dugouts, Eutaw Street, and the club level.

Then it's back on the bus for a tour of Boordy Vineyards, located just outside the city in Hydes, Maryland. We'll get a winetasting tour, and enjoy a boxed lunch in the beautiful rolling hills of Long Green Valley. And of course, we'll also get to hear the story of how Boordy Vineyards ties into Maryland's story to further its brand.

Then we drive back to the Admiral Fell, and rest up for the evening's main event. We begin the evening portion of the event by taking the water taxi over to Camden Yards, crossing Baltimore's fascinating Inner Harbor. We then proceed into the warehouse for a pre-game party in the Championship Cafe. Dinner and beer are included! And then it's over to our seats behind home plate, with a spectacular view of downtown Baltimore for our events final activity -- watching a ball game of the Orioles versus the Minnesota Twins. Another bonding opportunity for everyone to enjoy. After we are serenaded with a spectacular display of fireworks, we'll take the water taxi back to the Admiral Fell and bask in the glory that was the Triple B-Baltimore.