Camden Yards

What we are doing:
Behind-the-scenes tour of the entire ballpark. The Yards' developers set stadium convention aside to connect with the people of Baltimore by building a ballpark that tells the city's story.

What you can learn from it:
At a time when most stadiums being built were generic, Camden Yards emerged as the first ballpark to connect the "magic" of parks like Fenway and Wrigley Field with the newly availble conveniences and technologies, all the while maintaining their own story, unique to the city of Baltimore.

How you can apply this back at your CU:
Combine the best of your history with up-to-date, modern conveniences, amenities, and technologies. Your members will love that you continue to tell their story while keeping on the cutting edge.

Boordy Vineyards

What we are doing:
A wine tasting tour at Boordy Vineyards, a favorite gathering spot for thousands of Marylanders. We will hear how Boordy has tied the story of Maryland into their own story.

What you can learn from it:
How a small company can create success through tying into a region's identity and creating an enjoyable atmosphere.

How you can apply this back at your CU:
By aligning your values with those of the surrounding community, you can become a cornerstone of local culture. Find ways to create a welcoming and relaxing atmosphere.

Fells Point

What we are doing:
The Magical Mystery Tour. A guided tour of historic landmarks around Fell's Point that have been emphasized, rather than ignored, during the revitalization. (This tour includes ghosts, storytelling, historic brew pubs, and the harbor.)

What you can learn from it:
How Baltimore's most historic section has experienced a successful revitalization by capitalizing on what makes it unique.

How you can apply this back at your CU:
Use your own unique and differentiating story to revitalize your brand in the eyes of your members!