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Check out our next webinar, Effective Cross-Selling Techniques, coming on September 23. View our complete webinar schedule here.


Unlike other reports on credit union marketing budgets, our report lets you see the EXACT amount your peers are spending.

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Learn From Folks Who Really Gnome Brand!
This year's Triple-B is subtitled Once Upon A Brand. The theme is the power of story to enhance your brand. Our speakers will give you the tools to discover and refine your unique and relevant brand story, and then tell that story effectively through branded service and on-brand marketing.

Terri Langhans
Blah, Blah, Blah, Website

What she is speaking on:
How you can attract members, plus create loyalty and expand the depth of your relationship with existing members through your CU's Story.

What you will learn:
Learn why "story" is more powerful than "promotion" and how to find and create a story that sets you apart and gets better results.

How you can apply this back at your CU: Return to your CU with a knowledge base of how you can get started on creating your CU's story.
Matt Taggart

What he is speaking on:
Telling your CU's story through branded service.

What you will learn:
How to Back up your CU's strategy and marketing efforts by aligning on-brand service using the CU's story

How you can apply this back at your CU:
Immediately start differentiating your CU by using on-brand service on your next product and promotion.
Sasha ZeBryk
Sasha's Website

What she is speaking on:
Networking the room like a pro.

What you will learn:
Techniques to effectively engage and interact in a room full of many people.

How you can apply this back at your CU:
Now that you’ve developed your unique, relevant and differentiating story, it's time to start networking at events and get the word out! Sasha's techniques will make it easy for you to relate your story.
Larry Noto, Harbor Magic Marketing Manager
Harbor Magic's Website

What he is speaking on:
Marketing the Harbor Magic Brand. The Admiral Fell Inn (BBB Headquarters) is one of 3 Harbor Magic Hotels.

What you will learn:
How to use your unique story to deliver a branded experience.

How you can apply this back at your CU:
Treat your members to more than just a speedy transaction. Use your CU's unique story within your service to reinforce the brand promises you make in your products and marketing.